November 19 2013.

While the enduring economic and financial crisis is putting high pressure on the entire EU motorcycle sector, new flourishing motorcycle markets have sprung up in emerging countries favoured by improving living conditions of millions of people, growing mobility needs, and the appeal for our iconic brands owing to high quality innovation.

With a market deterioration in the range of 47% since 2008, the main growth alternative for the sector lies in extra EU markets, representing 95% of the worldwide volumes of Powered Two-Wheeler sales.

Brazil, China, India, Indonesia, Malaysia, the Philippines, Taiwan, Thailand, and Vietnam are among the most promising markets for ACEM manufacturers. However European businesses face all sorts of obstacles in foreign markets, as governments enforce rules that hinder fair competition.

Against this backdrop the EU must strive to remove existing barriers and other regulatory obstacles, thereby creating the conditions for a level playing field.

The lack of harmonisation where standards and technical specifications are concerned generates trade-disruptive environments. The creation of globally harmonised markets would benefit motorcycle production, comprising a large variety of engine capacities, styles, and categories. A worldwide regulatory framework would increase the competitiveness of the European motorcycle sector, reducing costs, improving economies of scale, boosting export opportunities in markets across the globe, and help manufacturers roll-out new technologies more quickly. It would bring considerable efficiencies with more accessible products and go hand in hand with the removal of barriers based on national requirements.

At the 10th ACEM Conference manufacturers and EU Institutions will debate whether the way to recovery lies in creating favourable conditions for developing manufacturing and creating jobs in Europe or if the solution resides in exporting production facilities to third countries.

Date: 29 January 2014
Venue: Residence Palace, Rue de la Loi 155, 1040 Brussels, Belgium