December 3 2013.

In the December 2013 issue of Motorcycle Trader, motorcycling marketeer Ian Burgess explains his ideas on you can make sure your dealership reaps the rewards of rising consumer confidence as the UK economy slowly starts to recover.

He recommends getting the basics right. These are often overlooked, says Burgess, and he shares his 12 top tips to help ensure success, adding that now, during the quieter winter months, is the ideal time to prepare for spring and summer.

Capitalising on green shoots? Has Burgess got the timing right? Are his tips useful? Let us know what you think, email