January 24 2014.

• Triumph UK has, for the third year in succession, sold more large capacity motorbikes than any other manufacturer in the UK

• 2013 saw annual bike sales rise from 7,488 in 2012 to 7,524

• Hinckley-based Triumph saw its market share increase marginally from 19.4% to 19.6% in 2013

Triumph Motorcycles has once again been confirmed as the UK’s best-selling brand of motorcycle (over 500cc), according to the latest figures from the Motorcycle Industry Association (MCIA). Sales data for 2013 shows that the Hinckley-based manufacturer continued to dominate the UK market with annual sales of 7,524 bikes. While many other motorcycle brands have continued to see sales fall during the past 12 months, Triumph saw its leading market share increase from 19.4% to 19.6%.

Triumph’s investment in new product has been a key factor in the company’s consistent success in its home market. 2013 saw the successful introduction of a number of new models including the all-new luxury tourer, the Trophy 1200, plus significant updates to the class-leading Daytona 675, multi-tasking Tiger Sport and the ultimate roadster benchmark model, the Street Triple.