March 11 2014.

Michelin has launched a dealer-based initiative giving away £25 gift cards when UK customers buy two tyres, and £10 cards when they buy one tyre.

The promotion is user-friendly and fuss-free for both customer and dealer and it has been developed to maximise revenues for the retailer. Gift cards can be redeemed against items, including fuel, from thousands of outlets across the UK.

Customers buy the tyres, register online at KeepOnRiding.michelin.com, click on “Take Advantage of the Offer” and follow the simple instructions. The website also allows visitors to star in their own animated film and go head to head with their friends in a fun game that is set to go viral.

James Dimmock, Motorcycle Marketing Manager for Michelin in the UK and Republic of Ireland, said; “Dealers need ways to protect and increase revenues, and although consumer confidence is picking up, motorcyclists are always looking for value. This promotion helps everyone. The dealer gets increased footfall, and the customer saves money.

“Many motorcyclists know only too well that Michelin tyres deliver in terms of performance, longevity and safety – now they can get gift vouchers as well.

“The game is great fun so we’re confident it will go viral, and that can only help take-up.”

The promotion applies to purchases made between March 3 and April 30 from the Pilot Road 4, Pilot Power 3, Anakee III, Commander II and Power SuperSport ranges.

For more information and terms and conditions, visit KeepOnRiding.michelin.com.