March 24 2014.

Kawasaki Riders Club (KRC) has joined forces with Virgin Experience Days to offer experience gift discounts to its members.

The deal is the first of its kind between a motorcycle manufacturer and the leading gift experience company and, with the facility to book on line via an exclusive web link, KRC members can use their exclusive discount to choose from hundreds of experience gift ideas across the UK from a Ferrari track day to a chocolate making and cocktails master class.

Providing a diverse choice that covers categories such as adventure, driving, gourmet and hotel breaks as well as pamper days and flying adventures together with personalised gifts, the strength of the new initiative is compelling according to KRC coordinator, Eleanor Berry. “Our KRC members told us that they saw owning a motorcycle as being part of a wider active lifestyle. This agreement with what many see as the premier experience provider in the UK makes KRC membership even more appealing and adds further value to the concept.

We are delighted to be working alongside Virgin Experiences Days and, personally, I am looking forward to seeing the various experiences being discussed by members on the KRC web forum”.