April 3 2014.

Bike Tyrestore, UK trade supplier of the leading brands of motorcycle, scooter, moped and bicycle tyres has produced an all-new price guide and fitment catalogue that is set to become an indispensable sales and service aid for the professional two-wheel tyre specialist.

The 236-page manual is a user-friendly and easy to navigate, data-filled collection of essential tyre information and advice on tyres stocked by Bike Tyrestore, clearly indexed by manufacturer. It offers a suggested selling price so that traders can comfortably show and share the information with their customers, rather than trying to hide any trade-sensitive material.

Commenting on the new bumper-edition, Bike Tyrestore’s UK sales manager Adam Rous said; “We wanted to produce something worthwhile that would help our trade customers when dealing with the end-user. By seeing a suggested selling price in ‘official’ print, consumers will be confident that the price is right and we hope it will help to introduce an element of pricing stability in order that our customers stand a chance of maximising margins.”

The Bike Tyrestore 2014 Tyrecyclopedia is distributed free-of-charge to motorcycle dealers and retail outlets with the April issue of Motorcycle Trader. For additional copies and trade account information, contact Adam Rous on Freephone 0800 281 413 or email