April 4 2014.

The April 2014 edition of Motorcycle Trader is now landing with a thud on Trade and Industry doormats. Enclosed with the issue is the 2014 Bike Tyrestore Tyrecyclopedia; which is set to become the motorcycle tyre specialist’s bible

This month Rob Hoyles takes a look at the booming interest in cycling and ponders whether motorcycling can follow its lead. David Bradford speaks to Max Jowett of the Wheels to Work scheme and Trader highlights some new-for-2014 bike tyres.

Elsewhere, in his Next Generation column, Mark Williams writes about ‘emerging market’ manufacturers; Sticky beats the performance drum; Sean Kerr assesses the extent of Chinese company marketing and the MCIA’s Stevie Muir explains of the need for official accreditation for motorcycle trainers.

Packed News and New Products pages, 2014 Events Calendar; Business Journal, The Trader Directory; Trade Mart and Registration Statistics round-off the trade-only publication.

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