June 5 2014.

An Ariel Atom is being deployed as part of the “Safer Rider” campaign in Avon and Somerset. (

Project Safer Rider - a joint campaign involving the Avon and Somerset Constabulary, the Tri Force Specialist Operations Collaboration and Somerset Road Safety - is being used to promote safer motorcycling in Avon and Somerset during the summer months.

The Ariel Atom 3.5R, which has been liveried up as an Avon and Somerset Constabulary vehicle known as Ariel PL1, features a 350hp supercharged Honda engine and can go 0-60mph in just 2.5 seconds.

The vehicle will make its debut at the Safer Rider launch event at the Haynes Motor Museum in Somerset on 8 June. Admission to the event is free, and visitors will be offered the opportunity to learn new motorcycling and first aid skills.

Andy Parsons, roads policing sergeant with the Tri Force Specialist Operations Collaboration, said: “I am really excited that Ariel has joined with us to bring Project Safer Rider to fruition, and I hope that the use of the Ariel PL1 will have a positive impact to promote road safety, and help us reduce road death and serious injury within the motorcycling community.”

The Ariel marque began life as a bicycle manufacturer back in 1870, and was a motorcycle manufacturer up until the late 1960s. The company says it plans to re-enter the motorcycle market.