July 25 2014.

Look out for the July/August 2014 edition of Motorcycle Trader, landing from today, with the digital version available to read on-line HERE.

This month; Alan Dowds takes a look at suspension upgrades and considers the potentials for reaping a return on improving handling, Bruce Wilson revisits the electric bike and scooter sector and questions whether battery-powered biking is really going to catch on, the industry Motorcycle Off-Road Experience proved to be another success and Trader highlights upcoming motorcycle exhibitions.

Trader’s packed News and New Products pages deliver industry, business and product information. On the Columns front; Mark Williams contemplates the better buy for new riders and touches on the subject of ‘What women want’, Sean Kerr talks of how the Chinese middleclass have cash to splash, Sticky ponders whether racing sponsorship is really an effective marketing investment, and the MCIA’s Stevie Muir gives an update on the Master security scheme.

Elsewhere in the latest trade-only publication, you’ll find the May and June 2014 Registration Statistics, an updated 2014 Events Calendar, Trade Mart, The Trader Directory and a Business Journal covering new consumer law and suggestions on how to implement dress codes.

If you don't currently receive Motorcycle Trader and would like a copy, please call the team on 01273 616040 or email