August 22 2014.

Apico International is on a rapid growth spurt following recent management changes and has taken on Tom Radburn to support its dealer network in the South West of England.

Having worked with many brands and dealers in the past two and a half years, Radburn, who has worked for Decade and more recently Moto Magazine in a sales capacity, has a strong relationship with the industry. He is now looking to put his stamp on Apico and its associated brands, further developing the Apico name in the off-road marketplace.

“Apico is a company I have worked with in an advertising and promotional capacity whilst at Factory Media. I have also worked direct with some of its brands such as Arai, Boyesen and Leatt, so I have a good knowledge of the product offering,” said Radburn. “As a rider and having been in and around the industry working with dealers, I feel I have a lot to offer Apico and its customers. This is a fresh challenge and something I’m really looking forward to, with such a vast array of product I’m a firm believer there is something for everyone through Apico”.

Dylan Brown and Anna Lena Eriksson recently took over the company, which currently in its 30th anniversary year, and are looking to move forward with a host of innovative products and improve on the company’s enviable reputation.

Pictured (l-r); Anna Lena Eriksson, Tom Radburn, Dylan Brown