INTERMOT ROUND-UP
October 8 2014.


INTERMOT Cologne ended on Saturday the 5th of October following five action-packed trade fair days, and reconfirmed its reputation as a truely international industry and public event.


With around 960 suppliers, the motorcycle spectacle entertained and informed more than 200,000 trade visitors, motorcycle fans and media representatives from 105 countries with a string of world firsts and not least by showcasing the entire product range covering the full gamut of the motorised two-wheeler world.

The newly introduced trade visitor day lent an important additional boost to business as the fair got under way: “More than 90 per cent of trade visitors and exhibitors support the introduction of the trade visitor day. The additional business focus enabled INTERMOT Cologne to emphasise its international leadership role and post a significant increase in European trade visitors, especially from Italy”, said Gerald Böse, President and Chief Executive of Koelnmesse, summing things up.

BMW, Ducati, Honda, Kawasaki, KTM, Suzuki and Yamaha were among those unveiling impressive world premieres. Numerous other manufacturers showcased glimpses of the future. Reiner Brendicke, Chief Executive of the motorcycle industry association Motorrad Deutschland e.V. was extremely satisfied: “The industry is highly satisfied with the way the fair has gone and with visitor numbers. Our target group is again becoming significantly younger thanks to the new driving licence model. We assume that INTERMOT Cologne will give a renewed boost to this trend.”


The figures for INTERMOT Cologne 2014:
A total of 960 companies from 37 countries, 69 per cent of which came from abroad, participated in INTERMOT Cologne 2014. Including estimates for the last day of the fair, around 201,000 purchasers and visitors from 105 countries attended INTERMOT Cologne 2014. Trade visitors to INTERMOT Cologne 2014 accounted for around 30 per cent, 42 per cent of them from abroad. The fair occupied gross exhibition space of approximately 118,000 m², and an additional 70,000 m² of outdoor space were used for the supporting programme.


In 2016 INTERMOT Cologne will be held from 5-9 October.

For further information visit www.intermot-cologne.com