November 11 2014.

UK wholesaler Feridax kicked off a series of dealer preview days yesterday, Monday the 10th of November. The firm launched a new motorcycle clothing range and provided its trade customers with an exclusive first look at new 2015 product lines

Based at its Halesowen distribution base and headquarters, the West Midlands firm will host a round of special screenings to the trade. Exclusive offers, product promotions and point-of-sale materials will be available to attendees, as well as lunch and refreshments. Visitors can get an early sight of head-to-toe kit from Shoei, Sidi, Caberg, Spada and Shot, as well as getting the chance to view its hard parts and maintenance ranges.

Feridax marketing manager Mark Ingleby said; “Our exclusive dealer events have proved to be increasingly popular with new and returning customers and, with a new clothing brand to launch, we’re expecting demand for places to be high.”

Dealers are advised to book in with their Feridax account manager, call Matthew Hall on 01384 410384, or email info@feridax.com