November 7 2014.

Making the most of the web is no longer optional – it’s critical for every business. In the current issue of Motorcycle Trader, business editor Adam Bernstein gives a crash course in setting up a successful e-commerce outlet.

Whether we like it or not, the web is here to stay, and it’s radically changed how business is done and how goods and services are bought and sold. Figures from the Office of National Statistics (ONS) highlight the inroads that the web has made. In 2013, the ONS found that 72 per cent of adults bought goods or services online. 2014 will no doubt show a sizeable increase on this number. Independent businesses without an e-commerce presence need to ensure their online presence is up to scratch.

For anyone wanting a good online presence, they first need to establish the type of presence required, e.g. whether they want to be a mass-market parts outlet or a niche online retailer. This will determine the approach and appearance, where a site is hosted and how it’s linked to a physical store.

Thinking of setting up online? Turn to pages 41 to 43 of the November issue of Motorcycle Trader to find out more.