FORCEFIELD TO OFFER SUBSIDISED ENTRY LEVEL BACK PROTECTOR MAKING SAFETY EVEN MORE AFFORDABLE
November 12 2014.


UK sports protection specialist Forcefield Body Armour has announced plans to reduce the retail price of its entry level Blade back protector in a drive to get more novice and small capacity riders to use protection.


The factory backed programme will see the recommended retail price cut by 15%, making it more affordable to new riders who often don’t prioritise protection amongst the other considerable costs involved when starting to ride.

The CE Level 2 Blade Back Protector was designed to be as lightweight as possible, to be as flexible as possible and to be as thin as possible whilst still offering unrivalled levels of impact protection.

Using a very simple layered design, the Blade is made from Forcefield’s shock-absorbing material NitrexEvo® in an open system which allows it to move free of obstruction from stitching and binding, creating a highly flexible and comfortable back protector that 3D moulds to the riders exact body shape.

As with all Forcefield protectors the Blade incorporates Repeat Performance Technology (RPT) ensuring continued and consistent protection even after multiple impacts, along with fully adjustable waist and shoulder straps to ensure the optimum fit and comfort and is made breathable by a series of vent channels on the underside.

Speaking about the programme, Forcefield’s director of sales and marketing Matt Dawson said: “At Forcefield we are passionate about armour for all the obvious advantages it offers and would love to see all riders wearing proper CE certified protection, but the message that keeps coming back to us is that when riders are starting out, or on small capacity machines, they just don’t or can’t justify the extra cost of a proper back protector, which is why we took the decision to subsidise a programme that would make quality armour that little bit more affordable and if it means we save just one person from a serious or life threatening injury then it will have been worth it!”

The Blade back protector subsidised promotion started on the 10th of November.

Contact: Forcefield Performance on 01933 410818 or visit www.ForcefieldPerformance.com