November 14 2014.

UK trade wholesaler Feridax has added iconic Italian bike clothing brand Spidi to its growing range of quality motorcycle products.

Spidi will now sit alongside the Feridax high-profile collection of Shoei, Sidi, Caberg, RK Chains, Petronas Lubricants as well as the firm’s own-brand Spada, which is enjoying rapid growth.

Feridax is planning its long-term marketing strategy and sales drive to improve the Italian marque’s UK market share and distribution. With world-class riders such as Moto GP rider Andrea Dovizioso wearing Spidi, the image and perception of the brand is already on a solid footing with a large and global marketing investment.

Speaking from the recently held Feridax Dealer Preview Days, Mark Ingleby, the company’s head of brand marketing said; “We believe there is plenty of consumer aspiration and dealer choice to satisfy the demand for this high-quality brand in what promises to be an improving economic climate. With a long-term philosophy of high-stocking levels and pick rates and an ongoing investment in sales technology, Feridax will ensure all dealers will get the best opportunities to maximise sales, through next day delivery and with a multi-channel media support package.”

For trade enquiries call the Feridax sales team on 01384 413841, email info@feridax.com or visit www.feridax.com