January 7 2015.

Bike Tyrestore, the UK trade-only motorcycle, scooter and cycle tyre distributor, warmly welcomes Matt Lane as Brand Specialist for its RUBENA range of cycle tyre products.

Matt has a wealth of experience, from working in the cycle tyre industry with another major tyre brand, and the team at BTS says it is looking forward to working with him to achieve even more success for the European-made Rubena product range.

Matt, who hails from Shropshire, is the father of no less than four daughters; but still finds time for his passion, which is cycling, be it on the road or at Cannock Chase in Stafford, carving up the turns.

Matt will be out and about in the UK, meeting dealers and attending cycle events to fully extol the benefits of the Rubena cycle product and Dealers - from both motorcycle and cycle sectors - wishing to see Matt, to talk about all things cycle, can contact him at the office on Freephone 0800 281 413 or by e-mail, 

Look out for Matt in the Rubena van, down your way soon!