2014 STRONGEST MOTORCYCLE MARKET SO FAR THIS DECADE
January 9 2015.

Steve Latham from the NMDA writes:


Not since 2009 has the total volume of bikes registrations been higher than last year, clearly indicating at long last that the economic recovery has transmitted into an upturn in motorcycle sales.


December sales overall were up 10.6% with 4554 bikes registered in the month, this pushed the sales figure for the year over the magic 100k mark to a magnificent 101,277 new machines put on the UK roads. The biggest growth for the year came from the 51 – 125cc sector where many of the machines are bought for commuting which may in part be due to the upturn in employment growth. It is also very important to continuously see growth in this sector as many of these small machines are the first motorcycle bought by new riders entering the bike market and many of them will move onto the larger machines as they become more enthusiastic about riding motorcycles.

Customer demand from the establisher bigger bike market returned in 2014 with +18.3% and +13.7% increase in the 651 – 1000cc and over 1000cc sectors. This is showing the general upturn in consumer confidence from the slightly older traditional bikers who are more likely to use their motorcycle for leisure purposes. From the dealers point of view these are the more profitable sales that generate demand for extras, options and accessories.

In the style sectors, ‘naked’ motorcycle showed the greatest growth with an uplift of 32.1% across 2014 but much of this has come from the 125cc sector where there has been a slight decline in scooter sales where the younger rider would prefer to be seen on a ‘proper looking’ motorcycle hence the preference for ‘naked’ machines.

Throughout 2014 many manufactures have adapted and modified their product offerings to reflect the current demands in the market place and many dealers are reporting a general upturn in interest and demand so the NMDA feel that with general confidence in the economy, 2015 should be a good year for motorcycle dealers.


For more information contact Stephen Latham at the National Motorcycle Dealers Association, 07515-975157