January 16 2015.

Look out for the January/February 2015 edition of Motorcycle Trader, landing from today, complete with the inaugural Motorcycle Trader Industry Awards!

This month; Trader analyses the Lubricants Sector and the part it plays in the motorcycle industry, highlights small-capacity ATV distributor Petrol Scooter and carries a month-by-month round up of 2014 from the Motorcycle Industry Association.

Motorcycle Trader’s News section carries a round-up of the latest from the trade and industry, and the New Products are stacked out with showroom and workshop goodies. Trader’s Business Journal investigates the pros and cons of offering an after-sales warranty and, on the columns front, Sean Kerr explains how motorcycle technology companies are marketing their products to the Chinese, Williams says there’s money in old bike bits, Sticky yearns for more meaningful bike-related fame and, in his Next Generation column, Williams reports on the effectiveness of Compulsory Basic Training.

Next month, Trader will include the indispensable annual industry bible, the Motorcycle Trader Directory with its full A to Z listing and product cross-reference. Page 13 of the current issue tells how manufacturers, distributors and suppliers can get on board.

If you don't currently receive Motorcycle Trader and would like a copy, please call the team on 01273 616040 or email