January 21 2015.

Motorcycle Industry Association member GEFCO is placing ‘Think Bikes’ stickers in all its fleet vehicles, including car and van transporter vehicles.

GEFCO is a specialist in logistics for the motorcycle industry and has a large fleet of vehicles which help transport almost 50 per cent of all new motorcycles across the dealer network in the UK.

‘Think Bikes’ stickers consist of two small separate line drawings representing a bicycle and a motorcycle. They remind drivers to look out for cyclists and motorcyclists, by being placed somewhere visible within a car or lorry cab, usually on the wing mirrors.

The stickers, which were launched last year, are produced by the AA in association with the MCIA and British Cycling and have been made available free-of-charge at Halfords stores. A million stickers were produced initially but have been reprinted several times, due to ongoing demand.

Roy Fenner, GEFCO UK’s 2Wheeler Key Account Manager commented on the initiative, “We whole heartedly support the MCIA's initiative as road safety is paramount in our business and industry and is something GEFCO takes incredibly seriously. We have been operating in the 2wheeler sector for over ten years now and therefore understand the great importance of always being on the lookout for motorcyclists and cyclists. By using these stickers, motorcyclists will be front of mind to GEFCO’s drivers and partners and ensures an even higher level of care and diligence when transporting goods.”

Steve Kenward, CEO at the MCIA said, ”GEFCO shows real commitment to the industry and to the safety of riders by backing this initiative. We would like to see other fleet operators follow its example by making sure, that along with car drivers, professional drivers think bikes at all times.”