January 28 2015.

Bennetts, the motorcycle insurer, is to be bought from BGL by Saga plc. Bennetts will retain its own separate identity

Commenting on the sale, Vince Chaney, managing director of Bennetts said: “The team at Saga is keen to learn from the Bennetts team’s expertise in growing a digital business and engaging customers through assets like Bike Social, while using the team’s retail experience with online motorcycle store Bike Nation.”

“Bennetts will benefit from access to Saga’s wider database of customers by joining Saga’s growing stable of insurance brands, which already includes Saga and Direct Choice and will be operating as an independent business within the Saga family, and the existing team will move over with the brand.”