February 6 2015.

MASCO Ltd is celebrating for a second time after being awarded the title of ‘Scooter Franchise of the Year’ at the 2015 British Dealer Awards. MASCO was also honoured with the award in 2013, which is voted for by dealers based on quality of products and service.

Ian Kidson, managing director of MASCO Ltd., the sole UK importer for KYMCO Scooters, Motorcycles and ATV’S, described the achievement as a momentous result for the team, who are all committed to excellent customer service and providing full support to its dealer network.

“We recognise that our success is dependent upon a dealer network that is equally committed to the KYMCO brand; as such we never rest on our laurels and are continually looking for new and innovative ways to support our dealers. This is what makes this award particularly special because it has been voted for by our dealers; the people who trust in our products and service and who also recognise the efforts of all our staff.”

“We were absolutely thrilled to win the award in 2013, and to now win a second time, and in KYMCO’s 50th anniversary year as well, makes us very proud. We would like to sincerely thank all those dealers who voted for us,” said Ian.

Since 1998 when MASCO Ltd became the sole UK importer for KYMCO, the company has channelled all its expertise, support and loyalty into just one brand and by having a long-term partnership approach to dealers. As a result, MASCO has achieved continued success, including year on year sales growth and regular top 10 sales for mopeds and 125’s. Today, 17 years on, KYMCO is one of the most respected brands in the UK motorcycle & scooter industry.

To find out more about MASCO’s multi-award winning approach to dealer service and new dealer opportunities, call MASCO Ltd on 01743 761107 or visit