INTERMOT BRINGS CUSTOM SCENE TO COLOGNE
September 9 2015.


With the AMD World Championship of Custom Bike Building, parts of the international Customizing scene were already represented at INTERMOT 2014. In 2016, the scene will be linked to the industry’s leading fair under the name ‘INTERMOT customized’ as a standalone “show within a show”.


In addition to the V2 custom scene, the new wave custom scene around the café racers and modern adaptations are also addressed. Furthermore, in addition to the contacts to the scene, the exhibitors at INTERMOT customized will also benefit from the presence of the many international manufacturers and commercial traders at INTERMOT. “INTERMOT stands for bringing the scene together with high-quality international purchasers as well as an interested and financially strong audience,” comments Christoph Werner, Senior Vice President of Koelnmesse, on a benefit of the show-within-a-show concept. “Customizing means much more than just the scene. It is a huge trend in the motorcycle industry and thus an ever-growing business.” For the proper atmosphere, an event programme with festival character, music and lifestyle elements is planned.

The topic of customizing already played a considerable role at the 2014 edition of INTERMOT. The organisers could score with the participation of exhibitors such as Custom Chrome, MAG Europe or Motorcycle Storehouse on the one hand, and Ace Cafe, LSL and Öhlins. An essential goal for 2016 is a clear increase in the number of exhibitors, among them renowned customizers as well as representatives of the new wave scene. An American Pavilion is also planned.

In addition to international business, INTERMOT customized will offer professional expertise on site as a stable feature of the event programme. The customized stage with expert talks, interviews and music will be a central element. The “Glass Bench,” an open workshop for live modifications which celebrated its premiere in 2014 will likewise become more centre-stage, to create more room for even more modifications.

At the AMD Championship of Custom Bike Building in which the Who’s Who of customizers will participate, the most spectacular of customs will be viewable. The world championship focuses mainly on the category of V2-customs, but also addresses the new custom scene with the category of café racers.

There is not only competition with regards to design, but also on the street: as early as the past weekend of 5 September, Christoph Werner, who, as Vice President, is also responsible for INTERMOT, will compete at the International Sprint at the Glemseck 101 Festival. His bike, originally a Ducati Scrambler, was elaborately remodeled into a very sporty interpretation of a roadster by WalzWerk Racing. The INTERMOT team will be represented at and cooperate with various custom fairs and festivals before INTERMOT 2016. Both classic motorcycle events, and festivals for the new wave custom scene are on the agenda, as it is exactly these two scenes that INTERMOT customized targets. The first collaboration is already decided: in cooperation with the Glemseck 101 Festival, there will be eighth mile sprints in Cologne. The exact categories are still to be determined by the organisers.