INTERMOT RAISES VISIBILITY IN SOUTH AMERICA BY COOPERATION WITH BRAZILIAN ASSOCIATION
October 16 2015.


INTERMOT Cologne has announced a cooperation with ANFAMOTO – Associação Nacional dos Fabricantes e Atacadistas de Motopeças, the Brazilian association of manufacturers and wholesalers of motorcycle parts. 


“Brazil is an important growth market for our exhibitors. It is therefore our goal to raise visibility and awareness of INTERMOT in Brazil and in so doing, bring more importers, disseminators and industry contacts to Cologne,” said Christoph Werner, Senior Vice President in charge of Trade Fair Management at Koelnmesse. 

“We are pleased to have a strong partner on our side in ANFAMOTO, which has its own stake in supporting this venture.” 

Through this cooperation, the international motorcycle, scooter and e-bike fair, which takes place next year from the 5th to the 9th of October in Cologne, is expanding its engagement in South America as part of Koelnmesse’s internationalisation strategy.
 

ANFAMOTO plans to send a visiting delegation to INTERMOT 2016 consisting of trade and industry members who are interested in developing new contacts for import and export. A joint stand is planned for exhibiting companies from Brazil. Furthermore, both INTERMOT Cologne and ANFAMOTO will be represented as cooperating partners with a stand at the respective partner event, and will mutually support each other’s advertising efforts in advance of the fairs.

In order to heighten media attention throughout the country, the organisers of INTERMOT additionally forged media cooperations with important publications of the Brazilian motorcycle-related trade media.

With 1.1 million vehicles per year, Brazil constitutes the largest South American market for motorised two-wheelers. According to an independent survey, the INTERMOT exhibitors see one of the most relevant growth markets in the land of the Sugarloaf Mountain. With the cooperation, the fair brings supply and demand even closer together.