February 17 2016.

Rubena’s Flash and Hook city and tour range of bicycle tyres adapt perfectly to the UK’s changeable road conditions and provide plenty of rider confidence thanks to their puncture-prevention and reflective sidewall properties.

Both tyres offer big dealer margins and are manufactured with Rubena’s unique Stop Thorn Ultimate (STU) technology which provides a 4mm special rubber compound placed between the tread and carcass to help prevent damage penetration. The sidewall reflective stripe is a high quality visual safety aid, effective throughout the tyre’s lifespan.

Flash and Hook offer all-weather performance and are both hard wearing. Flash is available in a beige sidewall version and Hook has slightly more grip.

Astonishing trade margins are available on both Hook and Flash. Even with an exceptionally keen retail pricing structure from just £16.94, the profit in a single tyre is well worth having, particularly when the Rubena and Mitas range of cycle tyres can be added to motorcycle and scooter tyre orders placed with leading motorcycle tyre trade distributor Bike Tyrestore! There surely is no better time to be ‘hooked’ and start stocking these European-made money-earners!

Visit for further production information. Call Brand Specialist Matt Lane on 07795 010308 to discuss trade opportunities, or email

Pictured: Rubena Hook; low cost quality bicycle tyre with real earning potential