MICHELIN LAUNCHES ICONIC RIDING DAYS
February 19 2016.



Michelin has unveiled a series of riding experiences at iconic venues to help dealers grow revenues and attract customers. Customers buying a set of tyres from Michelin’s track-focussed Power range will be eligible to attend a track day hosted by legendary racer Terry Rymer for just £49.


The Michelin Power Days will include 120 minutes of track time, tyre technical workshops and track day tuition from Terry himself. Riders will also receive a photo and a limited edition T-shirt and mug.

Four iconic circuits have been secured by event partner GTC Motorcycle – Knockhill, Brands Hatch, Oulton Park and Mallory Park.

James Dimmock, Marketing Manager for Michelin motorcycle tyres in the UK and Ireland, said: “It is an absolute priority for us to help dealers bring in new customers and increase revenues, and we believe these days will do just that. Having the likes of Terry Rymer on board will be a big pull. He will be able to offer customers some real insights and he is well aware of the role top quality tyres play in staying safe and pushing the boundaries of performance.” 

GTC Motorcycle director Matt Sunderland said: “We’re really excited to be co-ordinating the Michelin Power Days. We know riders will have a fantastic time and we’re confident the promotion will bring customers through tyre dealer doors.”
Customers buying a set of Michelin off-road tyres will be able to apply for practice days run by the MX Nationals team at Preston Docks, Foxhills, Canada Heights and Hawkstone Park for just £19.

Groups will be split by ability, and tyre and technical advice will be available all day.

Paul Irwin, director of MX Nationals, said: “We’re confident there will be a lot of interest in these days – which off-road rider wouldn’t want to test their skills on courses like Canada Heights and Hawkstone Park?”

Dimmock added: “We have a proud heritage of innovation when it comes to off-road motorcycling, and the Michelin Starcross Days will allow riders to get the most out of the technology built into our tyres.”

Refreshments are included at both the Michelin Power Days and the Michelin Starcross Days.

Places are limited and they will be allocated on a first come, first served basis. Eligible customers buying a set of Michelin Power SuperSport Evo, Michelin Power Cup Evo, Michelin Power Slick Evo or Michelin Power Rain in 2016 can apply for the Power Days.

Customers buying a set of Michelin Starcross (excluding junior), Michelin S12 XC or Michelin M12 XC in 2016 are eligible to apply for the Starcross Days.

Proof of purchase will be required at the point of booking.

For full terms and conditions visit www.gtc-moto.co.uk/michelinpowerdays orwww.mxnationals.co.uk/MichelinStarcrossDays