August 20 2004.

The world's first motor-sport helmet with a built-in unbreakable rear-view mirror system* is being launched by Reevu at Intermot.

The helmets have been designed and created by Reevu in the UK and are being hand-assembled by specialist helmet manufacturers in Italy.

The team behind Reevu has spent ten years developing the helmets, which are designed to save lives on the roads by preventing accidents as well as just protecting the wearer during an accident - Prevention is better than cure!

The innovative technology allows the wearer to see the road behind as well as in front of them by utilising a system of unbreakable mirrors constructed out of ABS, which are fitted inside the helmet mould.

The helmet has been designed to ensure that it meets all international safety standards,
and is of a similar size and weight to conventional helmets. Reevu expects this tri composite helmet to retail at circa £299, putting it in the mid-price bracket when compared with the traditional helmets currently available. Depending on the demand from retailers and distributors, the rear-view motor-sport helmets are expected in the shops by early 2005.

Reevu, which is based in the North East of England, was established in 1999. The company now has an international distribution network across 20 countries. The launch of the motor-sport helmet is the culmination of ten years of research and design and an investment of around £2million. Its long-term aim is to establish the Reevu brand across a wide-range of sports and leisure equipment.

*The Reevu unbreakable mirror is an integral optic system known as MROS (Multiple Reflective Optic System). The optic system itself is made from bullet proof ABS, which is much lighter and safer than glass or metal, yet is virtually unbreakable.

Further details on Reevu can be found on the Reevu website -