INTERMOT UPDATE
June 27 2016.



INTERMOT customized

The international customizing scene has been integrated into the event in a standalone show-within-a-show format under the name “INTERMOT customized”: a tailor-made presentation platform for the target group.

In Hall 10.1, in addition to the V2 custom scene, the new wave custom scene of café racers and modern adaptations will also be showcased. Exhibitors here include, for example, vehicle manufacturers BMW, Harley-Davidson, Kawasaki, Triumph, Yamaha and also Boss Hoss, as well as Concept Store from Craftrad, Nolan and Rusty Pistons from the helmets and clothing product segment. Among others, Custom Chrome Europe, Motorcycle Storehouse and Detlev Louis will be exhibiting parts and accessories for the customizing segment. Impressive conversions and concept bikes will be on display from WalzWerk Racing, Fred Kodlin, No Limit Custom and Hells Kitchen Choppers.

This new segment is of course supported by a host of creative, industry and sporting highlights, making it appealing to both the general public and the scene alike. The “customized stage” with expert talks, interviews and music will be the central element.

In the Garage Area, professionals will be working live on site on project bikes ensuring every step in the process is clearly explained and demonstrated. Tasks like changing the footrests, handlebars, headlights and indicators will be as expertly explained and performed as shaping and fitting a fuel tank. The area even includes a mobile spray booth. In the Garage Area, visitors can watch over the shoulders of professionals while they go about their work, can enquire about tips and tricks and come away with valuable words of advice for their own projects.

In addition to the custom presentations in Hall 10.1, INTERMOT, together with Glemseck 101, is launching the “Essenza” competition: hot two-cylinder, two-wheeler conversions, reduced to the max, made up of only the barest of essential components, highlighting the unique characteristics of the respective brands. This is where the big-name motorcycle brands take on small custom-bike workshops, aiming to take a podium place in the 1/8-mile sprint and design competition. Following an initial performance of the sprint at Glemseck 101, the final takes place at INTERMOT, along with the presentation of prizes to the winners. Online voting is open to the public for over a month, from the Glemseck festival up until INTERMOT, so that the community can use the time to decide which bike is the winner. The audience at INTERMOT can experience the power of the Essenza bikes in person on Saturday 8 October 2016: with the legendary 1/8-mile sprints on the racing circuit. And on Sunday, the spectacular Sultans of Sprint will be highlighting their sprint power and the scene’s innovative energy.

Also taking place this year as a part of INTERMOT customized will be the AMD Championship of Custom Bike Building. It is here that the “who’s who” of customizers will be putting themselves before an international jury with their spectacular conversions. The world championship focuses mainly on the category of V2 customs, but also addresses the new custom scene with the category of café racers.

Rounding off INTERMOT customized will be the “Naked Bike” show, hosted by the trade magazine Roadster, also in Hall 10.1. This is where visitors will be able to have a close look at unclad motorcycles in a brand-independent presentation, sit on them and get a first feel for these motorcycles.

INTERMOT e-motion

INTERMOT e-motion, the special segment on the subject of electromobility, is also getting a new look. Developed as a forward-looking, standalone show-within-a-show format, e-motion in Hall 5.2 is where trade visitors and consumers can experience the whole world of electromobility on two wheels: from brand-new pedelecs, e-bikes and e-scooters through to innovative e-motors for retrofitting and a wide range of accessories.

Besides a significantly expanded offering, there will be a tourism area for interested visitors. Various regions will be presenting the advantages and opportunities of electric mobility in the tourism sector on a joint stand. In cooperation with W&L multimedia solutions GmbH, experts in the field of tourism will be presenting their region, including, among others, the Hohe Tauern National Park and East Tyrol, Steigerwald, Magdeburg, Görlitz, Bautzen and East Belgium.
The programme of stage events hosted by trade magazine Elektrorad (electric bike) will provide comprehensive information on the subject of electromobility: from advice on buying to safety. Industry topics that were previously addressed at the LEV (Light Electric Vehicle) conference have also been integrated here. In this way, at INTERMOT e-motion, talks and information on the subjects of pedelecs and e-bikes will be more accessible for industry, trade and the general public.

Of course, the fun of riding and advice about the machines are not neglected at INTERMOT e-motion. The latest models can be tried out on the e-bike and e-scooter test track.

INTERMOT Quad – Area 4

At INTERMOT 2016, an area dedicated to quads and ATVs has been created to act as a central venue, presenting a market overview and providing an initial general insight into the subject. This is where quad specialists, and motorcycle brands that also manufacture quads, will showcase their product ranges in quads, ATVs and side-by-sides, divided thematically into four areas: sport/off road, utility vehicles, touring, and custom. “Area 4” will be established in Hall 6 where first, a number of manufacturers will be located and second, direct access to the quad test-ride track and the quad stunt shows is provided.

Boulevard of Touring
The “Boulevard of Touring“, which runs centrally along the northern section of the Boulevard at INTERMOT will bring the topics of touring and tourism even more to the fore. The Tourism Centre is located immediately adjacent, in the entrance area of Hall 8. Touring motorcycles parked in the themed areas invite visitors to sit on them and try them out. Experts from the touring rider magazine Tourenfahrer will be providing information about the touring motorcycles on display and will be happy to offer ideas and suggestions for travel plans. On the Touring stage, an interesting around-the-clock programme of events will be on offer: accounts of exciting experiences and varying photo shows, as well as tips from experienced adventurers. There is something for everyone in the Tourism Centre: advice from specialist travel operators and inspiring ideas from hotels in the major holiday regions for your next trip.


About INTERMOT:
From 5 to 9 October 2016, the latest motorcycles, scooters, e-bikes as well as the most important developments in electric mobility, accessories, clothing, parts, customizing, tourism and workshop equipment will be showcased on the Koelnmesse exhibition grounds. INTERMOT Cologne extends over approximately 110,000 square metres of exhibition space as well as around 80,000 square metres of outdoor area. While 5 October 2016 is still reserved for business and intensive meetings and discussions for the trade, from 6 October 2016, motorcycle fans can discover the highlights and premieres of the world of motorised two-wheelers.

INTERMOT – 5 to 9 October 2016

Visit: www.intermot-cologne.com