September 7 2016.

Yamaha Motor UK has appointed Holeshot PR to manage a comprehensive social media campaign, including customer engagement, dealer support and promotions for all areas of the business.

For Holeshot PR owner Harley Stephens it is an exciting return to his previous employer, having worked for the Japanese manufacturer up until 2006 in PR and Racing roles, while father Stan Stephens made his name tuning RD350LC machines.

The announcement comes as part of a restructuring of Yamaha Europe’s social media policy. Holeshot PR was approached via its work in partner programmes for clients such as Öhlins and Pirelli.

The campaign will include a strong heritage element but will also include live updates from events such as Motorcycle Live, Yamaha customer shows, dealer open days and world press launches.

Jeff Turner, Yamaha Motor UK marketing manager explained: “Social media is an integral and growing part of our PR and customer retention activities. We have been impressed with the promotions Holeshot PR has been involved with and together we have a fantastic plan to support our marketing activities for the coming year. Harley clearly needs no introduction to the world of Yamaha and his team have developed a wide array of techniques to amplify that knowledge into a strong programme.”

Harley added: “We are extremely proud to have been chosen by Yamaha to develop such a wide-ranging social media campaign. Obtaining content can sometimes be a challenge, but with the diverse activities of Yamaha, its customers and dealers, a strong company heritage, plus the large archives we have already collected, this definitely won’t be a problem.”

Formed in 2009, Holeshot PR has developed its business with PR, events and social media activities, utilising the skills of account manager Michael Aylwin, plus freelance support from various experts in their fields.

Current clients include Öhlins Racing AB (global), Pirelli Moto (UK and Europe), R&G, GBmoto Racing, KGN Pillinger (water boosting and pumping) and The London Motorcycle Show.

Pictured: A young Harley in his Yamaha days.