INTERMOT REVIEW
October 12 2016.



INTERMOT in Cologne broke all records to-date, presenting a display of innovations with around 40 premieres by the motorcycle manufacturers. At the same time, INTERMOT set new benchmarks on the trade fair scene. The passion for the fascination of bikes was particularly noticeable in the INTERMOT customized section, a show-in-show that was especially dedicated to customizing and the scene's lifestyle.


With an attendance of over 220,000 visitors from 95 countries, considerably more biker fans poured into the Cologne fair grounds than ever before.

"INTERMOT 2016 was a mega event with outstanding results," said a delighted Gerald Böse, President and Chief Executive Officer of Koelnmesse. "We have heralded in a new era with new concepts and especially with the integration of the customizing world, underpinned by individuality, emotionality and enthusiasm."

INTERMOT 2016 was also a total success for Reiner Brendicke, Managing Director of the IVM: "The excellent attendance result, for example with more trade visitors from Italy, proves that the industry is innovative and future-oriented. The industry has put the trends of the era into practice with new models and concepts - towards more individuality and alternatives for young beginners. The youth is re-discovering the motorised two-wheeler, whether in the form of urban mobility or as an expression of a lifestyle."

1,133 exhibiting companies from 40 countries presented their new and existing products at INTERMOT 2016, a 17 percent increase compared to the previous event. "The high number of premieres and the worldwide media response, particularly in the online and viral media underline the significance of INTERMOT as the most important meeting point of the motorcycle community. The industry and the scene always meet up at the most important spot and that is Cologne for the motorcycle world," determined Katharina C. Hamma, Chief Operating Office of Koelnmesse.

With the show-in-show concepts, INTERMOT customized and INTERMOT e-motion, INTERMOT set new benchmarks for the future-oriented development of a motorcycle trade fair. Here trends and themes that move the consumers were brought to life and correspondingly addressed by the industry. In this way, INTERMOT customized stands for a rapidly growing trend towards the individualisation of one's own bike, which reflects the personal lifestyle and demands of the driver. Over 100 companies presented their products at the premiere of INTERMOT customized - from unusual conversions, to cladding through to scene-oriented furniture and accessories. There were additional highlights in the INTERMOT customized section, like the AMD Championship of Custom Bike Building with their spectacular conversions, the bikes and the 1/8 mile race of the Essenza and the Sultans of Sprint or the Garage Area, where professionals worked on project bikes.

The unique combination between manufacturer presentations, spectacular show and motor sport, as well as an attractive interactive programme ensured full exhibition halls and a fantastic atmosphere five days long. The exhibiting companies of INTERMOT were accordingly satisfied. Headed by BMW, Ducati, Harley-Davidson, Honda, Horex, Kawasaki, KTM, Kymco, the Piaggio Group, Polaris, Suzuki, Triumph and Yamaha, the manufacturers presented numerous premieres and impressed both the international trade and the interested public.

The INTERMOT e-Motion, the segment for electric two-wheelers and drive technologies, presented the new products in the field of urban mobility and active leisure time activities. The exhibitors were delighted with the high number of visitors and the discussions with the trade visitors and public. Whereas pedelecs and e-bikes have already been successfully introduced within the sports bike sector, the e-roller is becoming a stronger focus of the public as a mobile alternative, especially in the urban environment. Boasting over 15,000 test drives, the test course for e-rollers and e-bikes/pedelecs was correspondingly well-frequented at this year's INTERMOT e-Motion. INTERMOT 2016 also received top marks for the newly created "Boulevard of Touring" and the "Area 4", which specifically focused on the quad and ATV scene.

INTERMOT not only fascinated the visitors with elaborate presentations in the exhibition halls, the visitors could also jump into action themselves throughout the entire outdoor space of Koelnmesse and test brand new models in all vehicle segments. There were also corresponding campaign areas for beginners without a driving license and kids.
The stunt shows and racing sport action of the professionals impressed the visitors with their spectacular performances.

With over 220,000 visitors from 95 countries, INTERMOT 2016 set a new record - with the best weekend in the history of INTERMOT. At 26 percent, the share of trade visitors among all attendees was extremely high again, as was the share of foreign trade visitors at around 42 percent. Significant increases were particularly recorded in the number of trade visitors from North and South America as well as from Asia. INTERMOT registered a remarkable increase in the number of European trade visitors from Italy (plus 8 percent), Belgium (plus 10 percent) and France (plus 7 percent).


INTERMOT 2016 in figures:

1,133 companies from 40 countries took part at INTERMOT 2016, 67 percent of whom came from abroad. Including estimates for the last day of the fair, over 220,000 purchasers and visitors from 95 countries attended INTERMOT 2016. The share of trade visitors was around 26 percent, 42 percent of them came from abroad. The fair occupied gross exhibition space of approximately 129,000 m², and an additional 70,000 m² of outdoor space was used for the supporting programme.


The next INTERMOT will take place from the 3rd to the 7th of October 2018.