December 13 2016.

Trader acknowledges the best trade and industry manufacturers, suppliers and service providers with its 2017 Motorcycle Trader Awards

Motorcycle Trader Industry Award – Steve Kenward, CEO Motorcycle Industry Association

Steve Kenward has spent the best part of four decades in top management positions in and around the motorcycle industry, leading from the front for the past difficult six years as CEO of the Motorcycle Industry Association. Armed with charm, tact and intellect, he continues to steer the industry onwards and upwards.

Motorcycle Trader Accessory Distributor of the Year - VE

VE supports its dealers, year in, year out. The long-established distributor spurns any aggressive price-cutting operators, instead it relies on solid service and support for its dealer network with worthwhile trade margins and top-quality products. End of!


Motorcycle Trader Consumables Supplier of the Year - Rock Oil

One of the few remaining blenders of lubricants still manufacturing in the UK. Rock Oil is undergoing a major redevelopment of its plant in Warrington and continues to expand its range of lubricants, bike care and maintenance products.


Motorcycle Trader Custom Aftermarket Distributor of the Year - MAG Europ

MAG Europe continues to succeed where others fail in this specialised market. Its ever-evolving portfolio of accessories and performance-enhancing parts keeps it ahead of the game and keeps its trade customers supplied with a steady stream of top-notch custom accessories.


Motorcycle Trader Distributor of the Year - Feridax

With head-to-toe motorcycle clothing, accessories, essential parts, lubricants and cleaning, Feridax is virtually the one-stop-shop for savvy traders looking to keep their customers safe, stylish, on the move, and without breaking the bank. Its popular open-house at its West Midlands HQ, allows its customers to check out the latest goods prior to general release.


Motorcycle Trader Insurance Provider of the Year - Bikesure

Specialist insurance broker offering dealers the opportunity to earn extra income via its referral scheme and retain customers by providing the cheapest possible quote.


Motorcycle Trader Lightweight Manufacturer of the Year – AJS

Small team, big service. AJS endeavours to support its dealer network across its product range. Its new Cadwell 125, a café racer style model, suitable for 17-year-old learner riders, is already proving to be massively popular.


Motorcycle Trader Machine Distributor of the Year – Clements Moto

Always positive dealer feedback for Clements Moto. The developing Motorini and Zones ranges have been joined by the revitalised Fantic Dualsport and SM ranges to give a one stop distributor who values good dealerships and aims to reward them with top margins and after sales support.


Motorcycle Trader Marketing Campaign of the Year – Oxford Products

When a motorcycle industry company gets national recognition from the tabloids as one of the ‘Best of British’ companies, beating many household names in the process, it speaks volumes for its service and product ranges but, above all else, its marketing is clearly second-to-none.


Motorcycle Trader Off-Road Trade Supplier of the Year – Malcolm Rathmell Sport

MRS is celebrating a quarter century of trading in the off-road market, and it’s a prime example of how a close-knit family unit can, through hard work and determination, steer a successful business. Operated through a large dealer network throughout England, Scotland, Wales and Northern Ireland and, over the years, the firm has built an enviable and close relationship with its stockists.


Motorcycle Trader Parts Supplier of the Year – ORO2u

Generally acknowledged for its expertise in the off-road sector, ORO2u has successfully diversified into the road bike parts and accessories market. Rather than reinventing the wheel, ORO2u has simply applied its real-world, hard-working ethics to the road sector. Unsurprisingly, it works!


Motorcycle Trader Performance Parts Supplier of the Year – Performance Parts

Supplying high-performance motorcycle components, Performance Parts only distributes products with the finest race-bred pedigree. There may be cheaper alternatives available but PP’s mantra is “the quality remains long after the price is forgotten”.


Motorcycle Trader Workshop Equipment Supplier of the Year - RS Equipment

No apologies for acknowledging RS Equipment again. First-rate and personal service with workshop installations for large and small outlets. From vision to implementation and with after-sales support too, RS offers the hand-holding often required.