December 22 2016.

Holeshot PR has been appointed as PR and social media agents for Hel Performance, the World-renowned brake line manufacturer. To round off an exciting end to the year for the Kent-based company, it also won a multi-agency pitch process to continue its work with Pirelli Moto UK.

Hel Performance leads both the motorcycle and automotive sectors with a number of technological ‘firsts’. The Devon-based brand is currently moving into a new state-of-the-art facility, manufacturing high-quality lines and calipers for the UK and over 70 global distributors.

Holeshot PR will manage Hel’s PR and social media activities, liaising with journalists, highlighting the ongoing success in racing and high-visibility sponsorship within the MCE British Superbike Championship.

Holeshot PR was also recently involved in a tender process to continue its wide-ranging role for Pirelli Moto UK, securing the Milanese brand for an unprecedented eighth successive year in 2017. These activities include traditional PR across UK publications, a comprehensive project identifying and seeding tyres to bloggers and motorcycle clubs, social media engagement whilst supporting their sponsorship and the sole tyre supply role in British Superbikes.

Holeshot PR owner Harley Stephens commented: “It’s been a really challenging yet exciting end to the season to be honest. We couldn’t be happier to represent Hel Performance and, of course, retain Pirelli as an important client.

"With Yamaha, Öhlins and R&G we have an incredible group of clients who are all at the very top of their sectors, which is a fantastic position to be in. We look forward to representing them all as effectively as possible in 2017 and thank everyone for their support.”

For more information email harley@holeshotpr.com and see www.holeshotpr.com