February 3rd, 2017.

Leading UK lubricants specialist Rock Oil has extended its associate-level partnership with the MCE Insurance British Superbike Championship through to the 2019 season.

Rock has enjoyed official partnership status within the Championship since 2015, following a long-standing presence in the British Championship paddock dating back over three decades. The decision to extend this by a further three years means that Rock can continue to build on the increased awareness the partnership has afforded the Rock Oil brand. The global reach of the series has helped both the UK and export business across all market sectors.

The new agreement will continue to showcase the Rock brand at each MCE BSB event, including a range of branding, experiential, hospitality and marketing rights as well as presenting sponsorship status for the local round at Oulton Park in September.

Greg Hewitt, managing director of Rock Oil, explains: “The decision to renew the partnership was an easy one to make. Stuart Higgs and his team consistently deliver and go the extra mile to add further value to the relationship which provides the perfect platform for the Rock brand.

"Due to the global appeal of the series we can showcase our vast range of products to customers, not just in the UK, but across the world, where our products are sold, and the series is followed.

"With the business going through a period of major growth and re-investment, the partnership coincides with one of the most exciting times in the company’s 89-year history.

"I am thrilled to be able to count the series as a major part of our plans for the coming years, and I look forward to welcoming Stuart to the launch of our new R&D facility later this year.”

Series Director Stuart Higgs commented: “We have had a fantastic partnership with Rock Oil since the company first joined the championship in 2015 and to extend that until the end of the 2019 season shows the brand’s commitment to the series.

"This is an incredible period of growth for Rock Oil, and I look forward to seeing its new state of the art headquarters building which will be completed this spring.”