HOW FACEBOOK LIVE CAN BE A POWERFUL MARKETING TOOL FOR SMALL BUSINESSES
February 10th, 2017.



Facebook Live is a really exciting development for social media marketing. Big brands such as Doritos, Dunkin Donuts and Benefit are certainly using it to their advantage. However, the platform offers many benefits to SMEs too, allowing business owners to easily engage with their customer base, while increasing traffic and driving sales.


Whether you have the budget to work with a video agency on a professional quality broadcast for Facebook Live, or you decide to stream yourself, the key to success is always having the right content to engage your audience.

Facebook Live doesn’t always require a huge budget or specialist technical equipment. It is free to use, which means it’s a cost-effective way to broadcast directly to audiences in real time. You can go live from your phone or tablet, which provides a quick and easy way of broadcasting, but it does give you limited production values.

If you need a professional quality broadcast, try working with a video agency. Although it may not always be necessary to use an agency for every Facebook Live stream you do. Businesses with a limited budget may want to consider using an agency just for the bigger launches or events they have planned.


For the full story at smallbusiness.co.uk CLICK HERE.