THE GREAT DIVIDE - TRADITIONAL VS DIGITAL ADVERTISING
April 18th, 2017.



The history of advertising began with public notices carved on steel in Ancient Egypt. Since then, the evolution of advertising has touched on print ads, branding, billboards, backlit shop signs, TV advertisements and celebrity endorsements, which just about brings us up to where we are now with social media and digital agencies. The question is though, which method of advertising prevails, digital, traditional or a mix of the two?


With so many new advertising trends surfacing every week, it is difficult at times to separate the good from the bad or the short-lived to the everlasting. Jumping on the latest advertising craze can oftentimes cause a business to fall flat on its face. While this differs from business to business depending on size, service/product, location, etc., there are of course a few guidelines to look out for.

Make your physical store visible
For businesses with a physical store or office, it is important to make it visible to passersby. For this, traditional methods of advertising are the most reliable. Ensuring your storefront looks professional, clean and inviting is the first step to improving your shop’s appearance. The next is to think about signage, plants and display. For eye-catching signage, consider things like backlit signs, window designs, and banners. Rollout banners can be an easy way to attract attention, provide information and inject some life to your storefront. Companies like Saxoprint provide several options if you decide to go for rollout banners. Your window display should attract attention, encourage impulse sales and spontaneity, as well as provoke curiosity.


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