May 16th, 2017.

Zero Motorcycles, the American electric bike brand, is back in the UK for 2017. With the government offering a £1,500 grant against the purchase of each new electric bike, Zero dealers have been reporting strong interest and sales. 

Recently launched to the trade and motorcycle press, the updated Zero bikes retail from just under £9,000 (after the government grant). Erik Huisinga, Zero's country manager for the UK, says that the brand offers an attractive proposition to potential dealers; "We like to be pragmatic and understand that our partners really see our motorcycles as a way to attract attention. We only ask them to invest in two models as demo motorcycles."

For more on this, turn to page 13 of the May issue of Motorcycle Trader.

Dealers interested in taking on a Zero franchise can email or call 0031 5112014.