May 19th, 2017.

Ride to Work Week is fast approaching and it will again provide a chance for the industry to tell the wider world about the many benefits of commuting on two wheels.

Last year, businesses interpreted the opportunity in various ways, from creating PR photo stories, to promoting the cost-effectiveness of making monthly payments on a new scooter. Some motorcycle firms used the occasion to reward their own workforces for riding to work with ride-outs, breakfasts, VIP parking, as well as giving non-riders the opportunity to take a CBT.

Stevie Muir, the Motorcycle Industry Association’s press officer and Trader columnist has many ideas, graphics, banners and previous RTWW stories to share, and is ready and willing to broadcast your 2017 planned events through the Association’s social media.

You can contact Stevie via email – s.muir@mcia.co.uk - drop her a line and she’ll get back to you.

For more on this topic, turn to page 27 of the May issue of Motorcycle Trader or CLICK HERE.