August 9th, 2017.

Motorcycle parts and accessories distributor, Bickers, has appointed Nikki McCluney as its new marketing manager.

McCluney previously held a position as marketing manager at HiQ Goodyear Dunlop, and has over twenty years of senior level marketing experience under her belt. She’ll be tasked to work with, and support, the Bickers UK dealer network and strengthen the market position of brands such as Ferodo, Motorex, Maxxis, Champion, CZ and D.I.D, amongst others.

Derek McMartin, managing director at Bickers, comments: “I’m very happy to be welcoming Nikki into the Bickers family, her wealth of experience makes her a great match for us. Earlier this year we planted a flag in the sand and told the world that, in no uncertain terms, that Bickers is back and we mean business. Since then we have worked collectively to re-establish ourselves as a complete good, better and best, customer-service driven distribution partner. Therefore, it’s the perfect time for Nikki to come in and work with our friendly team of area sales managers, using her experience as a marketeer, to drive the rebrand and really make her mark. I know that I speak on the behalf of the whole Bickers’ team when I say that we all look forward to working with Nikki and have high expectations of the value she will add.”