August 24th, 2017.

The new General Data Protection Regulations (GDPR), for which the deadline for compliance is 25th May 2018, will introduce new stricter requirements for keeping and using personal data.

The National Motorcycle Dealer Association (NMDA) has outlined that it is imperative for businesses to have a strategy for compliance in place as failure to comply will result in extremely harsh fines.

The new requirements will have a significant impact on dealers, in particular, on how they keep and secure customer data, and their ability to carry out direct marketing campaigns. There is also an issue around the transferring of personal data to and from suppliers such as manufacturers, and how these suppliers keep and use this data. Preparing for compliance will take significant time and resources, and putting in place a GDPR implementation programme is a critical priority to ensure that businesses can continue to use and share data in compliance with applicable laws.

The NMDA has drawn up a questionnaire for dealers to send to suppliers, manufacturers, DMS providers, insurers and finance houses, and has also designed a template covering letter which outlines why this process is being carried out. To assist its members in meeting the challenge of GDPR compliance, the NMCA will hold a workshop in September with another planned for the end of the year.

Contact the NMDA on 01788 538303 or email louise.woods@rmif.co.uk if you need any clarification or to receive the questionnaire with the template letter.