October 4th, 2017.

The UK Arenacross Tour continues to reach new horizons with a new and innovative partnership that’s set to inject a whole new impetus into both the series and the motorcycle industry. It’s now poised to take the indoor motocross and freestyle arena to a whole new audience.

Entering the ‘arena’ as a major partner is motorsport and cleaning products specialist Power Maxed. The company is an independent producer of an extensive range of machine-care products, focusing on automotive, motorcycle and caravans. Power Maxed strives to be the best in its sector, making it a perfect synergy with AX. Its vast portfolio includes every product imaginable to enable owners to indulge in a massive overload of vehicle TLC. Whether it’s removing stubborn grime or annoying bugs, lathering up a with a quality shampoo prior to polishing to a gleam and buffing up those wheels, it’s highly likely that Power Maxed has the product to do the job.

The three-year AX and Power Maxed partnership was launched at the weekend at the final round of the 2017 British Touring Car Championship (BTCC) at the legendary Brands Hatch circuit. AX ambassador Dan Whitby, one of the country’s leading FMX athletes, together with AX mascot Max, a popular 7’ foam-constructed character, joined with the official Power Maxed Vauxhall race team to spread the AX-word to over 50,000 motorsport race fans.

According to Arena Sports Live CEO Matt Bates: “Having launched our partnership at Brands Hatch last weekend, I was really shocked to see what a great cross-over AX could potentially have with this market. On behalf of the entire team at ASL, we’d like to welcome Power Maxed as a long-term partner."

Commenting on the AX relationship, Power Maxed managing director Adam Weaver said: “Power Maxed and Arenacross are a match made in heaven. Both brands are at the pinnacle of their games in their respective areas of motorsport.

"We plan to introduce BTCC fans to AX and vice versa, as well as increasing awareness of the car care products offered by the Power Maxed brand.

"This relationship is expected to substantially benefit both brands as we share the same audience type, and we were very excited to launch at Brands Hatch, the final (and biggest) round of the 2017 season of the BTCC.

"We will be looking to continue this momentum by working with Arenacross in the months leading up to their shows next year, and for the 2018 season of the BTCC.”