February 6th, 2018.

With over 2 billion users worldwide and 1.74 mobile monthly users, Facebook is the most popular social network out there, and it’s worth looking into Facebook advertising for small businesses.

Now, the majority of businesses have a Facebook page that is updated regularly with industry and company related news. However, thanks to changes in Facebook’s algorithms, organic posts are not as effective as they once were. In fact, businesses are now penalised for only posting organically, and posts will appear lower down in consumers’ newsfeeds.

So, what’s the solution to this? How does a business use Facebook effectively for its marketing aims?

Facebook advertising gives you a way to reach your audience and measure the results of the posts you put up. While it is very simple once you get the hang of it, there are a few things you should know when it comes to advertising your business on Facebook.

Setting up Facebook advertising
Before you begin advertising on Facebook, you need to be aware of the Facebook Pixel. This must be installed on your website, as it enables you to track what your visitors are doing on your website.The Facebook Pixel is an essential as it can help you to remarket to customers who have abandoned your website, or to re-engage with those who......

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