March 16th, 2018.

What can smaller businesses learn from corporations about effective marketing? One factor to pay close attention to is how technology is used to reach an intended audience more efficiently. Here are a few tools that have been successfully utilised by big businesses to improve performance and grow their global reach.

1. Slack:
 Workstream collaborationMessaging platform Slack has swiftly become one of the preferred communication methods for businesses large and small, cutting back on time-wasting internal emails with dedicated channels. This also enables real-time communication during a heavy marketing push, while encouraging interactions between far-flung departments.

A prime example can be seen in this Ticketmaster case study. This California-based ticketing company handles 480 million transactions annually, spread throughout 28 countries.....

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