February 19th, 2019.

Potski Media has announced a new contract with Yamaha Motor Europe N.V., Branch UK. The agreement between one of the world’s leading motorcycle manufacturers and the Leicestershire-based PR agency will see Potski Media deliver social media and PR support.

The account will be headed up by experienced journalist and motorcycle PR expert, Andy Downes. Andy is joined in the growing Potski Media team by Oli Rushby, who started at Potski Media on February 18, 2019.

Oli brings PR and social media expertise from previous agency background and, most recently, worked for Motor Cycle News (MCN) as British Superbike reporter. This racing experience will be put to good use as Potski Media will be setting up a brand-new Yamaha Motor UK Racing feed to keep fans up-to-date on all of the racing classes supported by Yamaha in the UK.

Potski Media will also be helping to maximise the exposure of the existing relationship between Yamaha Motor UK and Silverstone to the benefit of both parties.

Yamaha Motor UK Marketing Manager, Jeff Turner: “We have a long relationship with many of the Potski Media team and have seen the agency develop and grow over the last couple of years. We know Potski Media will become an integral part of our brand, and a partner that creates opportunities and excitement to further develop the world of Yamaha.”

Potski Media owner Marc Potter: “Ever since I was a teenager sticking photos of a Yamaha Super Tenere inside my school folder, I’ve had a massive admiration for Yamaha and its range of products. Our aim is to help develop and deliver solutions across Yamaha Motor UK’s PR, social media and customer experiences to increase the presence and impact of the Yamaha brand. I couldn’t be happier to be working with Yamaha, alongside Andy and Oli."