|NIKWAX CELEBRATES 30 YEARS
May 7 2008.
June 28th marks the 30th anniversary of the first Nikwax products going on sale and in recognition of reaching this fantastic milestone, the company is planning a range of activities, promotions and events to celebrate its achievement.
Nikwax has grown to become the world's leading manufacturer of cleaning and waterproofing solutions to protect and restore outdoor clothing, footwear and equipment to 'as new' condition. However, founder and Managing Director Nick Brown could never have predicted its phenomenal success, which began with the invention of a water-proofer for his own trekking boots, and now boasts a range of over 40 products sold in over 50 countries.
In the beginning
At the age of 10, Nick was introduced to trekking by his father and regularly toured the Peaks and Scottish Highlands. It was during these formative years that Nick became dissatisfied with the waterproofing products available, so he decided to create his own recipe for preserving his boots. Nick's wax (Nikwax) was the beginning of a remarkable success story.
In 1977 aged just 22, Nick set about creating his own product in his North London flat. As he recalls; "I mixed my first order in a discarded tea urn, a primus stove, a jug and materials I bought from a local hardware store. I then poured the wax into tins which I had silk screened by hand and sold them to the outdoor trade, driving door-to- door in an old second hand Morris 1000 van." He added, "I later bought Inter Rail cards to introduce my products into Europe and before I knew it, I was selling the product into eight countries."
'The product' was a non-softening waterproofing wax for leather boots, which was so effective that it set the standard for a new breed of aftercare products under the Nikwax brand.
Nikwax - the world's first water-based range
Keen to expand on his early success, in 1983, Nick turned his imaginative mind to walkers' apparel, which as with boots, needed to stay waterproof, wind resistant and comfortable. Nick continues; "As a keen outdoor enthusiast with concerns about the environment, I was determined to find new, easy and 'clean', ways to waterproof garments. So I developed an entirely novel approach by replacing harmful and flammable solvents with water, and so creating the Nikwax Water-Based Range."
In fact Nikwax was the first company in the world to produce a range of water-based products for restoring the waterproofing of outdoor breathable clothing. Not only did the products avoid emitting harmful solvents into the atmosphere, but they were also very easy to use, allowing people to reproof their clothes in a washing machine.
The complete cleaning, waterproofing and skincare range for all outdoor enthusiasts
Nikwax has now grown to deliver product solutions for a multitude of uses by outdoor enthusiasts, travellers and holiday-makers. From ropes to tents, indeed, almost anything that needs regular care to maintain its resistance to water, Nikwax delivers a suitable and effective product. With their passion and enthusiasm for outdoor pursuits still driving product development and new innovations, the Nikwax range is perfect for a variety of activities including trekking, equestrian sports, motor cycling, travel and even golfing!
Indeed, 2008 has seen the launch of Nikwax's Travel Solutions range including SkitoStop; a new DEET-free personal protection range that effectively repels mosquitoes and other biting insects whilst protecting the skin from the sun.
30 years at the top
To mark 30 years at the top, Nikwax has produced a 30th Anniversary logo, which is a representation of the Nikwax Waterproofing Wax tin lid. This will be added to promotional materials feature on Nikwax's 'hero' products Tech Wash and TX. Direct.
Celebrate with Nikwax and help save the rainforests
To increase awareness of environmental issues, which are at the heart of Nikwax, and to build on their support and association with The World Land Trust; Nikwax will be awarding a share of 30 acres of rainforest to randomly selected entrants taking their online quiz. Each month 5 random winners will receive a certificate confirming that they helped to save, protect and preserve the environment and wildlife habitat for future generations with Nikwax.
2008 also sees the inaugural Nikwax International Outdoor Retailer Awards ceremony at Friedrichshafen plus local initiatives and staff celebrations; with further details to follow throughout the year.
For further information on Nikwax's 30th anniversary, or the range of products call 01892 786400, or visit www.nikwax.com