May 6 2008.

Phoenix, the UK importer of Arai motorcycle helmets for over the last two decades and the recently appointed car helmet distributor, has launched a unique website, www.whyarai.co.uk which which offers UK motorcyclists and drivers a comprehensive information resource on Arai.

The new Why Arai website offers  information, tips and advice, special promotions, sponsored riders and drivers, events etc. From handy hints like changing an Arai helmet visor in a matter of seconds, to the latest MotoGP race results, it's all on the new site. .

Visitors can keep up to date with the latest special offers on official UK Arai motorcycle helmets and apparel too at Five Star and Accredited dealers.