October 30 2009.

The Get On campaign is scheduled to be highlighted on the BBC 1 Breakfast  programme tomorrow morning - October 31st.

The piece was filmed at MIRA and compares a 1984 machine and riding gear with a 2009 machine and riding gear, aiming to emphasise the point that the machinery and rider protection and weatherproofing technologies have moved on, and that there is now no reason not to use a bike year-round in the UK.

The Get On campaign continues to gather pace and the website at has now attracted 22,000 Unique IPs  and is gaining a 5% conversion rate for people actually booking a test ride.

Over 1000 rides have been booked in the first 15 weeks of the campaign