May 28 2008.

Planet-Knox has announced a major new safety initiative. With immediate effect Knox will be supplying a free 'dog tag' with every new back protector.

"Nobody wants to think about crashing on their bike," comments Knox MD Geoff Travell. "Wearing a back-protector improves your chances of walking away from an accident and having crucial information available for medical staff further improves your chances of survival."

Knox dog tags are free with every new Knox back protector or can be purchased separately for £4.99.

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