NEW BIKE SALES FALL IN MAY
June 9 2008.

Following a very buoyant April when registrations increased by over 10 per cent, the powered two wheeler (PTW) market dipped last month (May) by 13.2 per cent according to figures released by the Motor Cycle Industry Association (MCIA).

A total of 13,907 PTWs were registered in May compared with just over 16,000 in the same month last year. In the first five months of the year 58,348 motorcycles, scooters and mopeds have been registered - just 2.6 per cent down on the same period in 2007.

"After a bumper April, and with rising costs of living, the industry was expecting a slow down in the market," said the MCIA's Craig Carey-Clinch. "This is in line with a general fall in high street spending, with consumers being very careful about how they spend their money. We are all feeling the pinch with high taxation, increasing household bills and the credit squeeze.

"Despite this, there are signs that people are looking at bikes as a real, low cost alternative to using increasingly expensive cars and public transport. A bike will easily beat congestion, is easy to park and will save time and money. By emphasizing the advantages of PTWs, economic uncertainty should give the motorcycle industry an opportunity to get more people onto two wheels."

The adventure sport category continued its upward trend in May with a 16.2 per cent increase, with buyers opting for bikes that are well-suited to practical everyday and leisure use. The BMW R1200 GS was the best seller in this category.

Moped sales increased by over 47 per cent in May and are almost 21 per cent up over the first five months. Mopeds are an attractive choice for relatively short distance commuters.

The best-selling brand last month was Honda with 2,074 registrations, followed by Suzuki and Yamaha with 1,739 and 1,720 registrations respectively. The best-selling bike overall was the Yamaha YZF R125, which also indicates greater interest in smaller capacity bikes for everyday use.

The industry's campaign, Now's the Time, draws attention to changes in bike test legislation and highlights the advantages of motorcycling. The changes take effect in October and the MCIA provides helpful guidance at www.takeyourtestnow.com. National Motorcycle Week from July 14 - 20 this year, with Ride to Work Day on July 16 will be focal points for the campaign.


THE MCI/MOTORCYCLE TRADER MAY 2008 REGISTRATIONS YELLOW STATS SHEET WAS PUBLISHED HERE AT WWW.MOTORCYCLETRADER.NET LAST FRIDAY. TO VIST THE STORY AND DOWNLOAD THE STATS SHEET CLICK HERE:  http://www.motorcycletrader.net/display_article.aspx?OBJ_ID=651173