June 13 2008.

Arai has come out on top of the wide-ranging JD Power and Associates 2008 Motorcycle Helmet Satisfaction Study for the tenth consecutive year, further cementing the brand's long-held position as the world's best crash helmet.

The J D Power study examines 11 key areas of owner satisfaction; ventilation/air flow, quietness, de-fogging, face shield draught-proofing, ease of replacement and scratch-resistance, colour/graphic design and scratch resistance of shell, strap fastening plus helmet weight and overall fit and comfort.

Based on 5,386 buyers of new 2007 model year helmets who provided experiences of their most recent helmet purchase or use, Arai Helmets scored particularly well in the areas of fit/comfort and face shield draught-proofing, as well as achieving the highest overall cumulative score.

John Wakefield, Managing Director of UK Arai importer Phoenix Distribution, was delighted with the news; "Topping the J D Power Survey for the tenth consecutive year is testament to the amount of R&D that goes into each and every Arai, as well as the fastidious attention to detail and obsessive insistence on the highest standards of quality. Owning an Arai is what most motorcyclists aspire to, with very good reason as this survey proves that our customers' expectations are met and exceeded in almost every way possible."

The results of the 2008 J D Power Motorcycle Satisfaction Study can be seen at  

For more information on the Arai range of products call Phoenix Distribution on 01782 569800 or visit