June 25 2008.

Piaggio has announced the appointment of new marketing manager, Roger Withers, to its UK office. Roger is responsible for the UK marketing of the Vespa, Piaggio and Gilera brands.

A keen biker, Roger joins Piaggio with a wealth of marketing experience with multinational blue chip consumer brands, including having spent two years in the motorcycling industry as Head of Marketing at Suzuki. Having started his career with Duracell, Roger has also worked for Fuji Film where he helped launch Quick Snap - the first disposable camera, Sony Minidisc and Motorola amongst others. Roger has most recently been working in a freelance consultancy basis.

Piaggio UK's managing director, Tony Campbell, commented: "We're delighted to welcome Roger to the team. We are sure his experience is well-suited to what is an exciting and challenging time for Piaggio and the scooter industry as a whole."