July 14 2008

Leading Suzuki motorcycle dealer Colin Appleyard is once again ahead of the competition by launching its own Vocational Development Programme. This is a ground-breaking venture to offer genuine development opportunities to staff and to build a workforce with the skills and qualities needed to run a successful business in the 21st century.

The Sales Training Scheme is much more than just a sales role: it is designed to offer genuine opportunities for people looking for a career in motorcycle sales, and to provide individual training and personal development. In launching the scheme Colin Appleyard has teamed up with Yorkshire Sales & Marketing Developments Ltd who will deliver the formal training. Yorkshire Sales and Developments is the authorised and fully accredited Institute of Sales and Marketing Management (ISMM) professional national sales qualification provider for the Yorkshire Region.

Outlining the company's plans Director Robin Luscombe said: "We are looking for up-and-coming trainee sales people who have got what it takes to become top performers. The ambition to hit targets and earn high rewards is a pre-requisite, as well as 2/3 years' driving experience, educational achievement, and good levels of numeracy and computer literacy. In association with Yorkshire Sales & Marketing Developments we will provide successful candidates with a structured programme leading to a great future in the industry."

Selected applicants will undertake an intensive and varied 18-week training course which will lead to ISMM Certificates in Sales & Marketing at NVQ Levels 2 & 3, and to a permanent Sales Executive position within the company, with on-target earnings potential in excess of £30,000.

Running alongside the new Sales Training Scheme will be two new in-house training initiatives.

The Colin Appleyard Leadership Coaching Scheme is for existing management and will provide essential team leadership skills designed to get the very best performance from their staff. This course will be run in conjunction with The Blue Water Partnership, a training company that operates nationwide.

The Continuous Knowledge Improvement Scheme is aimed at ensuring staff in Sales & Service departments are always on top of the latest product developments, techniques and procedures plus external regulations.

This programme is the first in the country for vehicle sales, and others in the industry are so impressed that the Institute for the Motor Industry has invited Robin Luscombe to take part in an Expert Working Group to develop the National Occupational Standards for automotive sales.

Colin Appleyard, one of the country's top independent motorcycle dealerships, has two multi-franchise showrooms in Keighley and Leeds and four Suzuki car dealerships in Yorkshire and Lancashire. The company already runs highly successful apprentice schemes for young technicians, parts assistants and administration staff and also operates a policy of promoting from within.

Robin Luscombe added: "By launching these schemes we are demonstrating our total commitment to staff training. After all, our staff are the lifeblood of the company. The Sales Training Scheme is a great opportunity for anyone interested in a career in Vehicle sales and beyond."

Anyone interested in joining the Sales Training Scheme can find out more at  or should contact
Cherry Connolly, Colin Appleyard Ltd, Cornmill Garage, Halifax Road, Keighley, West Yorkshire BD21 1AH. Tel: 01535 606321. email: