IPC MEDIA TO LAUNCH MOTORCYCLE SHOW AT ALLY PALLY
September 27 2006.


IPC has announced the launch of the 2007 ALLY PALLY MOTORCYCLE SHOW which will take place over three days at London's historic Alexandra Palace, from Friday 26th to Sunday 28th January 2007.
The show will be organised, backed and promoted by IPC's market-leading sportsbike title SuperBike Magazine and its incredibly popular website www.superbike.co.uk 
Keith Foster, publishing director of SuperBike Magazine, says: "The show is a perfect fit with the SuperBike Magazine brand and Alexandra Palace has long been associated with London's premier motorcycle exhibition. Following a decision by the previous organisers to drop out, we decided we simply had to step in and continue
the long and established tradition of a motorcycle show at Ally Pally. And judging by response from potential exhibitors, it appears we've made the right decision."
Chris Gothard, head of Sales & Marketing at Alexandra Palace, adds, "I am delighted that the show is to take place, continuing the very long and successful tradition of motorcycle events at the Palace."
The event will be supported by an extensive advertising and marketing campaign through motorcycle and men's magazines, local and London national press, bus backs, bike dealers and internet sites.
Ally Pally 2007 promises to be the number one motorcycle show in London this winter. It's also claimed to be the biggest and best place to bag an end of season bargain, meet up and have a beer with old mates, or just lust at the latest models. Along with the largest collection of new and used bikes ever assembled under one roof, will be stars from the world of motorcycle racing and a host of features and attractions that are guaranteed to keep visitors entertained throughout the show.
More information will follow in the lead up to the show and a dedicated website will also be launching shortly.